Saturday, May 12, 2012

TubePartnerz.com

Tubepartnerz.com is a website my company created to make it easier for people to find high quality content on Youtube. The concept is to build a directory of Youtube Partner channels and organize them under categories pertaining to the type of content the channel releases videos about.


We've had trouble getting people to use the site. I think this is partly because it's not very Web 2.0 ish; people can leave comments but they can't submit new channels or information about them. The owners of the channels also cannot control what is uploaded about them; I handle all the archiving myself.

The site was also built using Joomla and many extensions for it, and some of these just don't work the way we'd like them to.

But I think the basic concept has merit; allow people to search for channels instead of just individual videos. One of the problems with Youtube Search is that some search results will be nothing but a page of videos from just one or two channels, and everyone else is buried. When you organize by channels you don't have that problem.

Now it is true that Youtube does recommend channels BUT they apply filters to the channels, and try to make decisions for you. For example, if you look under the Browse channels / Gaming category it will only show some of the most subscribed channels with gaming content, and nobody else.





Youtube has transformed over the years into a website where unless you are popular or people already know about you,  it is very hard for people to discover your content.

Tubepartnerz was an attempt to make it a lot easier because we don't filter or rank results, and allow people to see everything that has been added to the site.

It seems to be failing because many Youtubers do not understand how much content is hidden from their search results and browse channel menus, so they don't realize the true value of our website.

I believe that in order to make the website successful we would need to launch an advertising campaign to bring attention to the issue, and unfortunately we are in no financial position to launch such a campaign.

However I believe we also need to improve the site by re-building it with the same publishing platform we use on my RPG video game community website. We intend to update the site with this new design sometime this year.


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