Saturday, May 26, 2012

Another reason why we've lost so many views

Youtube's Cosmic Panda update made major changes to the way Youtube Search ranked the search results.

One of these changes seems to be to favor videos from mega Partner networks like VEVO.

I first noticed it when I was looking for "WoW" videos to see the most popular ones (searching by "view counts"), and saw tons of music videos that had nothing to do with World of Warcraft.

Don't believe me? Observe for yourself that the "most viewed" World of Warcraft related videos are all music videos from VEVO,



Mike Mozart noticed it also happens with "kittens". 



Check for yourself! Search "kitten" by the parameter "most viewed". 

Here's a screenshot of what my results are,


These videos cannot in any, way, shape or form be considered relevant to "kitten".

What is most interesting is if we do the search as "kittens",


Pretty big difference, isn't there?

This implies that Google is manipulating the front page results for specific keywords to favor certain Partners like VEVO. That really is the only explanation for what is happening, because you shouldn't obtain dramatically different results for "kitten" compared to "kittens".

And this is yet another reason why many Youtube Partners have lost massive amounts of traffic they used to have.

This also isn't a brand new thing. I pointed this out to Youtube Partner Support months ago when I first noticed it. They haven't fixed it, which means to me this is intentional.



Oh and another thing: Mike Mozart also noticed that pirated re-uploads of his videos are appearing in the recommended video feeds of his videos. I've previously complained about how worthless the recommended video feed has become over the past few years, but this is even worse! Now you have to compete with internet pirates on Youtube monetizing your videos and stealing your revenue and views.

I'm not the only one noticing this stuff. Check out this article from Crovati, ironically titled "Youtube is killing us".



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