Study the competition's backlinks using Open Site Explorer

Backlinks are very important to SEOing. I realize this blog is about marketing Youtube videos so talk of Search Engine Optimizing might sound weird, but the subject is relevant. It's difficult to get Youtube videos to rank highly in Google Search results and so much easier to get a video embedded in a blog to rank highly.

I embed my videos into several blogs, most notably my RPG Fanatic Video Game Community website.

But it can be difficult to figure out how to get your pages to rank higher, especially since Google has done a lot of changes to their Search algorithms.

Fortunately one technique is still useful; look at what your competition is doing.

As an example, my videos are similar to those featured on Blistered Thumbs; game reviews. So the natural thing to do is find out which websites are linking to articles on Blistered Thumbs and then put links to my website onto those site.

You can use the Alexa toolbar to check this date but it's also handy to use Open Site Explorer to get additional links, as Alexa tends to not display all the back links unless you pay some money. Open Site Explorer also has a subscription service but it'll show a lot more sites for free than Alexa will.