YouTube Network Power Up TV is a YouTube MCN I launched eight months ago, and has grown to over 1,200 channel partners as of August 30th, 2013. I want to make sure the readers of this blog are aware of the exciting offers we have going.
You earn 70% of your channel ad earnings, with Power Up TV taking a 30% commission for our services.
Our contracts have no lock-in terms. You are free to leave if you feel we're not working out for you.
We have many sponsorship opportunities, including a monthly director contest where creators can earn a free greenscreen and lighting kit.
Power Up TV primarily focuses on videos of interest to geek lifestylers. We accept gamers (including Minecraft let's players), cooking, music videos, beauty gurus, and software tutorials. We feature all our YouTube network partners on our website as well.
As mentioned in a prior blog post, we've launched a Creator Academy that trains a content creator on how to build their channel audiences from scratch. We've had over 500 people sign up for the course this week, and many people have tweeted us their certificates of completion. It's a very exciting time and I hope you'll seriously consider us as a network for your channel.
I'm happy to announce that my company's web application, Martell TV, is now in live beta test mode.
For those who don't know, since starting this blog I became the CEO of a Youtube Partner Network / Multi Channel Network (MCN) called Martell Brothers Studios. While doing all the SEO work for our properties (and writing lengthy articles about video SEO) I started to think, "Hey maybe there is a better way to build audiences using Youtube than through search engines".
Martell TV is the ultimate outcome of that; my conclusion was the best way to use Youtube would be if it worked more like traditional broadcast, allowing people to create their own Station lineups and publish daily schedules of videos.
It's still very beta -- it is missing about 80% of the features I originally wanted it to have -- but it is a functional and solid application that does the essentials.
Today I'm sharing with you an infographic that has been floating around the web, created by http://www.comescaricaremusicadayoutube.it. It uses data from the Youtube Creator Handbook which Google released several months ago and is supposed to summarize the necessary steps to become a successful Youtube Partner.
Personally speaking, I take issue with some of the facts in that book (for example, joining a network will boost your subscriber count by 90%? Not necessarily. Many networks just scheme to monetize as many channels as they possibly can and do absolutely no promotion for the overwhelming majority of channels they take in) but I thought the infographic at least summarizes the basic idea of what you're supposed to do with a Youtube channel. So I'm embedding it here for your viewing pleasure.
Before you read on I want to say the most important thing to understand is none of this stuff is special.
These are the basic things everyone should be doing, and because everyone is doing them they aren't necessarily going to bring you a ton of traffic. But they are required in order to for everything else you do to make any difference.
Nobody can find your videos if they don't have key-word rich titles, descriptions and tags; Youtube is a social network so communicating with your subscribers is vital; making videos that provide value to people's lives, rather than re-uploading someone else's music video, etc etc
As I've mentioned in previous articles about Squidoo, embedding videos into articles I add to the website is an important part of my SEO battle plan for driving traffic to my Youtube videos. In this article I'll talk about some very easy ways I increase traffic to my lenses so they pass link juice to my primary websites.
There is a step by step PDF about what to do titled, Squidoo Step by Step. You should definitely read it before the rest of this article.
Add your articles to Squidoo focused directories
The key is to submit your lenses to directories that specialize in Squidoo content.
Every lens you make should be submitted to all of these directories, as they will provide high PageRank backlinks to the lenses and the sites are followed by people who are looking for great Squidoo articles.
Create and submit an RSS feed for your lenses
You can also create an RSS feed for your Squidoo lenses. Normally Squidoo doesn't provide a link for this but through a third party website called http://squidutils.com/ you can obtain it. By associating your account with them you can generate an RSS feed of all your lenses, and then submit them to the directories. There is also a tool for allowing you to ping search engines when you update an individual lens.
There are many RSS directories you can submit your feed to that will boost your rankings just by getting listed but these directories are also used by hundreds of thousands of people every month. Getting listed will introduce new audiences to your articles.
Another great technique is to reach out to other Squidoo authors and cross-promote each other's lenses and blog articles which have related subject matter. This is effective because everyone wants backlinks to their articles, and including backlinks to one another's content saves both parties from having to manually create another link.
There are even Facebook Groups formed specifically to allow Squidoo authors who wish to network to find one another.
Granted not everyone in these groups always understands what you are trying to do. Many people do not fully understand the Penguin and Panda updates to Google Search, and seem to be under the impression cross-promotion is not allowed by Squidoo or Google.
Some of the conversations I've had with people about the topic of cross-promotion leads me to believe that they think Google can detect the motivation of every link on every article, when that is impossible. What Google does is punish content mirroring, because content mirroring is obviously being done for promotional purposes. Google also punishes linking to articles which have no relevent keywords to the page the link is coming from; for example, making an article about Dora the Explorer link to an article about astrophysics wouldn't be considered relevant, but linking Dora the Explorer article to another about cartoons would be perfectly fine.
The unfortunate reality is that many people would rather sit at their laptops all day writing their own articles on thousands of websites than collaborate with other users to maximize efforts.
In the end, it may take a lot of effort and approaching people individually to get some results with cross promotion.
Despite what naysayers claim, mutual backlinking is allowed on Squidoo
Buy other people's lenses
Another thing you can do is just buy other people's pre-made lenses that have established search engine rankings, and then use them to add link juice to other articles you've made. To assist with the buying and selling of lenses, check out this Facebook Group, "Buying and Selling Squidoo Lenses".
There is also this page over at webnuggetz.com where you can buy pre-made Lenses for $5.
The benefit of buying lenses is you can use them to add links to your other lenses, increasing the reach you have and expanding your network of articles.
Constantly revise your articles
Due to the way Google works, the "freshness" of an article matters. The more you update an existing page, the fresher it is valued by Google. So because of this "fresh factor" many Squidoo authors take advantage of it by revising their lenses every week and then alerting search engines to the changes by using a service like Ping-o-matic.
Personally I find this tactic requires too much time and effort, largely because I already have a heavy workload. Constantly making tweaks to existing articles just to bump them a little higher isn't as worthwhile for me as creating brand new articles so they can send link juice to other articles. Still this tactic may be worthwhile for you to try.
I hope this post of mine has given you a lot of useful ideas on how you can increase views to your Squidoo Lenses and boost their rankings.
If you attend conventions (especially anime conventions) you'll often see famous Youtubers make guest appearances and host panels talking about something (usually Q & A sessions about their work, but sometimes about other things like Japanese tea ceremonies or their love of Power Rangers).
There is really no reason why you need to be famous to host a panel at a convention; many conventions have a page for people to submit requests to host panels, and if there is space and time available the conventions will allow you to do so. I've hosted three panels, among which was a Mizuumicon panel about videogame collecting which I co-hosted with my good friend 8-Bit Eric.
But you don't have to wait for a convention to roll around to host an event. You can also work with local businesses to host events at their locations. Book authors have been doing events like book signings and readings for years, so why shouldn't Youtube Partners do the same?
At Ooples Anime Apparel in San Antonio, Texas they have a back room with a projector. They also have a lot of people who enjoy playing retro games on it. So I came up with the idea to host an event every Monday that would cater to that crowd, since many of the games I review are older titles.
I believe that making the event a regular thing (rather than once a year at a convention) will lead to not just the event becoming more popular, but also allow me to build a more solid fanbase in the area I live; people will have actually met me in person and have a more personal relationship with me.
Then, when I do events at local conventions like San Japan and Mizuumicon more people will show up and bring their friends when I talk specifically about my channel.
I realize there are many different types of Youtube Partner channels out there, so something like hosting a game event may not be exactly what you should do. But there has got to be some kind of event you can host at a local business, and by doing so you might build a more solid fanbase in your area.
This is because the majority of the Empire Avenue users seem to be engaged in a game of Klout manipulation, and I really don't care that much about my Klout score. I'm not involved in an industry where it really impacts me (don't know what Klout is? More info can be found here).
I originally got into Empire Avenue because I was attracted to the idea of a game that measures how effective your social media marketing efforts are, and tracks the rise and fall of your "reach".
However over the months since I made my account, the site has been re-designed to emphasize the stock trading and Klout farming aspect. Which is fine if you're into that sort of thing, but I don't have that much free time in my day.
However, Empire Avenue eventually introduced a new feature that caught my interest; Missions.
With Missions you can pay other users a virtual currency (earned from others buying stock in you, or from the dividends you earn from stock you buy) to perform tasks for you, such as 'liking' a Facebook Fan Page or a Youtube Video,
Only a small number of the people who perform the mission will actually take several seconds to go to the video itself and click 'like', then claim their reward. So this is a flawed design on the part of Empire Avenue, because only the most honest of person is going to jump that extra hoop.
And a website where the majority of users are trying to manipulate their Klout scores by liking everything and anything doesn't exactly breed honesty among its users.
The Missions are also rather expensive; you can expect to pay at least 100k in the virtual currency just to get a small mission going. That amount can take awhile to acquire if you're not willing to fully immerse yourself into the stock market trading.
My verdict is that the site doesn't have a lot of value for Youtube Partners who want to drive more traffic to their videos or learn how to do so, but it might be useful if you're looking for other people who want to game Klout. That seems to be the task the entire community is devoted to.
Mylikes was originally launched in 2009 as Likeaholix. The website is aimed at helping users share content they like with others and get paid to do so. What brought Mylikes to my attention is their page titled "Make Money on Youtube" -- the service makes it easy to find advertisers and create sponsored videos for them.
I should say outright that I'm initially cautious of websites like Mylikes and it's not hard to find information to support my concerns. A Google Search for the website brought up this article that talks about the many problems with the site; namely that you might inadvertently be promoting a scam. That's obviously not good because promoting a scam would damage your reputation with your Youtube audience.
But I don't need to take that blog author's word for it. I can look at the 'Games' category and see there are several potential scams involving the sale of MMO gold,
There is a huge trust factor in building a fanbase and if your fans do not trust you then you cannot maintain them.
That said, there are several popular Youtube Partners who use the service so it cannot be all bad, right? At the least, if my channel is featured on their site it should improve the ranking of my Youtube channel in search engine results. So it is worth making an account just for that, but make sure you research the website or brand before you start promoting it.
As an example of how this works, here is one of the many sponsored Youtube video offers,
This offer is sponsored by Samsung to help promote one of their new phones. They want you to make a video response back to an advertisement video on their Youtube channel -- no doubt to improve the ranking of that video in search results and drive additional traffic to that video. The sponsored video is part of a contest but chances are people are not going to win it.
What we do want to pay attention to is the referral fee; the video is estimating that we'll get $21 per 1,000 video views our video response receives.
Here is another example,
This video is sponsored by Mylikes and pays $7 per 1,000 views. All you need to do is make a video declaring how great MyLikes is and encourage people to make an account on the service.
You can also use Mylikes to promote content via Facebook, Twitter and Tumblr. Here is an example of my RPG Fanatic Twitter account,
You might wonder how Mylikes determines that people have watched your video, and herein lies the issue with this. Mylikes will give you a code to insert into the description of your video and you only get paid when people actually click on that link,
That can actually be rather difficult to achieve. I know from having a link to my website on every video I have, tens of thousands of views a month only translates into a few hundred clicks back to my website from all my videos.
Still, if you have a large fanbases then you might profit exceptionally well from something like this. And there really is no way to know for certain what will happen if you don't try uploading some videos.
So this is what I will do: right now, I'm going to make a few sponsored videos and stick them on my channels. I'll see what happens and make another blog article revealing the results of my experiment.
I've decided to try taking the idea of cross-promotion one step further and create playlists filled with videos from the featured contributors to my roleplaying videogame community website. The idea is to make it easier for people visiting one channel to discover videos made by the other contributors, with the hope this will lead to more views for everyone as the awareness of our content increases.
Will it work? I don't know, but it is certainly worth a try. I've started testing the waters out by making a playlist for my pal 8-Bit Eric. I intend to make playlists for the other featured contributors later tonight.
Edit: Got several more playlists done, you can see them on my channel. I've also had the other contributors do this as well. We'll see if this helps our subs and view counts out; Analytics will at least tell us if traffic is coming from playlists.
Tubepartnerz.com is a website my company created to make it easier for people to find high quality content on Youtube. The concept is to build a directory of Youtube Partner channels and organize them under categories pertaining to the type of content the channel releases videos about.
We've had trouble getting people to use the site. I think this is partly because it's not very Web 2.0 ish; people can leave comments but they can't submit new channels or information about them. The owners of the channels also cannot control what is uploaded about them; I handle all the archiving myself.
The site was also built using Joomla and many extensions for it, and some of these just don't work the way we'd like them to.
But I think the basic concept has merit; allow people to search for channels instead of just individual videos. One of the problems with Youtube Search is that some search results will be nothing but a page of videos from just one or two channels, and everyone else is buried. When you organize by channels you don't have that problem.
Now it is true that Youtube does recommend channels BUT they apply filters to the channels, and try to make decisions for you. For example, if you look under the Browse channels / Gaming category it will only show some of the most subscribed channels with gaming content, and nobody else.
Youtube has transformed over the years into a website where unless you are popular or people already know about you, it is very hard for people to discover your content.
Tubepartnerz was an attempt to make it a lot easier because we don't filter or rank results, and allow people to see everything that has been added to the site.
It seems to be failing because many Youtubers do not understand how much content is hidden from their search results and browse channel menus, so they don't realize the true value of our website.
I believe that in order to make the website successful we would need to launch an advertising campaign to bring attention to the issue, and unfortunately we are in no financial position to launch such a campaign.
However I believe we also need to improve the site by re-building it with the same publishing platform we use on my RPG video game community website. We intend to update the site with this new design sometime this year.
I am not a psychologist. I feel I should put this disclaimer at the start so folks don't get the wrong impression.
I am not a psychologist but I am interested in the subject. I took a class in it during high school, and I've tried to keep up with journals and whatnot, but lately I haven't had much time with all this Youtube stuff to focus on.
Anyway there is a psychological model written by Noel Burch called, 'Four stages of competence'. It's something that has stuck with me for a long time and I'd like to share it with you, because I think it is very relevant to what I'm going to talk about today.
The individual does not understand or know how to do something and does not necessarily recognize the deficit. They may deny the usefulness of the skill. The individual must recognize their own incompetence, and the value of the new skill, before moving on to the next stage. The length of time an individual spends in this stage depends on the strength of the stimulus to learn.
Conscious incompetence
Though the individual does not understand or know how to do something, he or she does recognize the deficit, as well as the value of a new skill in addressing the deficit. The making of mistakes can be integral to the learning process at this stage.
Conscious competence
The individual understands or knows how to do something. However, demonstrating the skill or knowledge requires concentration. It may be broken down into steps, and there is heavy conscious involvement in executing the new skill.
Unconscious competence
The individual has had so much practice with a skill that it has become "second nature" and can be performed easily. As a result, the skill can be performed while executing another task. The individual may be able to teach it to others, depending upon how and when it was learned.
When I look at this model and think about myself as a marketer of Youtube videos, I think I am in the second stage, Conscious incompetence. I am aware that I suck at marketing, I'm trying to get better and I'm making a lot of mistakes as I try new things out.
I believe that if I keep at it I can eventually advance to the higher stages but only if I'm willing to keep putting myself out there.
Here is the thing though; I think, for our purposes of discussion, #3 and #4 should be switched. Conscious competence should be ranked higher than unconscious competence.
Here is why.
There are many highly successful Youtube Partners who give the same tired advice, usually in some kind of webinar or video blog which is promoted on Youtube Creator space. It usually goes like this.
-Post videos every day on some kind of schedule. (Even though many big Partners are like The Angry Video Game Nerd, who only ever released two videos a month at their most productive period and has often missed a release date. Constantly releasing a stream of content on a steady schedule might be helpful but can't be necessary for success, because not every big Partner does it. )
-Engage with your audience and respond to comments and PMs (which I have always done and while it helps maintain subscribers it doesn't really help you recruit new viewers)
So why do the big Partners give this kind of advice when these things don't actually do much to improve your views?
My thinking is that these Partners are unconsciously competent. They know what they do to maintain their subscribers and build from them, but they don't actually know how to gain a lot of views and subscribers becauseother than make the videos that went viral, they weren't directly part of the marketing process that developed their fanbase.
They are people like HDCYT. If 'Charlie Bit My Finger' had never been posted onto CollegeHumor.com then we probably wouldn't be talking about it right now. It'd be just one more home movie someone randomly posted onto Youtube to share with a relative.
For many big Youtubers, they got super lucky with the related video algorithms, which made it very easy to gain awareness. The honest truth is that regardless of what you made, so long as it was slightly interesting and had relevant keywords in the title and description, it would get promoted on youtube in the Related Videos feed. I experienced this myself with my videos during 2007-2009.
The "quality" of the videos had very little to do with it, and I think still has little to do with it. I think people who tell you to make "quality" videos are incredibly misinformed about what is required to make a video go viral; "quality" is a highly subjective thing.
What isn't subjective is posting a video onto the front page of a website that has 100k+ views a day and telling people to go look at it, or assembling an army of people with vast social network reach to plug videos for you. That stuff works.
The people who become successful on Youtube in recent years are doing so because they are tapping into audiences outside of Youtube, or someone with an already established Youtube audience is pimping them.
But even with a plug from a Youtube superstar you are not guaranteed to get that many views; for example, my interview with egoraptor was pimped on his Youtube feed, his Facebook Fan page and his Twitter and it still only has 17,045 views as of this writing.
egoraptor has about five hundred thousand subscribers, and his videos get over a million views each within a few days of uploading. So what is the problem? Why doesn't my video that he pimped get even a few hundred thousand views?
Well, I don't know for sure, but here is my best guess:
Today I noticed egoraptor favorited a JonTron video......
...and JonTron has egoraptor in his recommended channel list on his feed and front page.
Egoraptor also has JonTron in his recommended channel list, too.
The top Partners who are consciously competent at using Youtube realize networking with other Partners is the best way to expand awareness of their videos. You can't just upload videos into the vast sea of Youtube and hope they float to the top of the charts. You have to market them, and networking with other partners who have audiences similar to the ones you want to attract can be a very effective way to expand.
Here is another thing to consider.
Let's say that I am a big Youtube Partner who makes videogame reviews, but only about roleplaying games (not too much of a stretch, I guess?).
The people who search for my content using Youtube's search bar and who see my videos in Related Video feeds are most likely doing a search relevant to the particular game that I uploaded a review for. For example, I might have a review for Final Fantasy Mystic Quest and people might come across my channel while doing a search for "Final Fantasy Mystic Quest", but if they are searching for something like Minecraft or The Elder Scrolls: Skyrim, my videos will never come up because I have no reviews for those games.
That means the overwhelming majority of people who search for videogame related content are never going to see my videos, because they aren't searching for the specific reviews I've uploaded. And just because I put generic keywords like "rpgs" and "video game" into my description and tag area doesn't mean jack! That isn't enough to make my videos appear in generic search results for "rpgs" or "videogames"-- not when millions of millions of other videos are also using those same tags.
There are legions of people who would be interested in my videos but they will never find my videos by doing a search, unless they are specifically looking for one of my videos.
So what do you do if you want to tap into audiences on Youtube who might be interested in your content?
Answer: You network with someone else who has a fanbase similar to the one you want or already have, and you share audiences by helping plug one another.
And not just once, or twice, or merely sticking them into your "recommended channels" sidebar to gather dust.
You need to constantly be liking, favoriting and commenting on their videos so that they get seen in the subscription feeds of users--- and they must do the same thing for you!
After all, many Youtube users are subscribed to hundreds of channels -- many of whom post several vblogs a day. There is A LOT of stuff that goes into your subscription feed that you never see unless you sit on Youtube all day long (and even then....but we'll get to that later).
You also need to expand your plugging efforts outside of Youtube. You have to promote one another on your Twitter and Facebook Fan pages, too.
...you clearly see egoraptor sitting in his recommended channels listing.
It's not a coincidence. It's marketing and it's obviously highly effective.
Here is one thing that some people get short-sighted about: You don't need to only network with big channels.
As an example, I have 2,793 subs on my 'jfreedan' channel, and 1,639 on TheRPGFanatic channel. My friend 8-Bit Eric has 2,513 on his channel. If Eric and I both like, favorite and comment on our mutual friend Wootstick's latest video using our channels, that is potentially 6,945 people who might view Wootstick's video.
Imagine if Eric and I each have 20k subscribers on our channels. That's 40k potential views we could drive to Wootstick just from our own subscriber bases alone.
Now, I must point out that these numbers are the best possible outcome; it's the potential views.
Realistically each plug you do may only get 20%-40% of the potential views obtainable -- which is why you continually like, favorite and comment on each other's videos! Eventually you will get a very high portion of the subscribers of one channel to have gone and seen the videos on everyone else's channel.
This is not a brand new tactic. Way back when the internet was young and "Bert Is Evil" memes were all the rage, we called this forming a 'web ring'. Everyone would embed links into our website leading to other websites who were part of the group, and we often had banner exchanges that rotated each member's banner every time someone loaded the page. Our news pages would have links to something that had been posted to another person's website. Webcomics still promote each other this way, and that is relevant because just like videos, a webcomic primarily consists of content that cannot be crawled by search engines.
The problem is this: when trying to network you come across a lot of people who aren't committed to the cause. They put you into their recommended channel space, do a little bit of promotion, and then forget to do it later on. Sometimes they even watch your videos and don't comment, favorite or like them, because, "I forgot".
They have a million excuses for why they can't keep the promotion up, ranging from, "I don't want to upset my subscribers" to "I am too busy with school".
Then there are the people who don't want to make a Facebook Fan page, even though it's the MOST effective way to ensure your subscribers see your latest videos (the subscriber feed has too much spam and shows only 'highlights' by default, not everything).
Look at that bullshit. Yes, I'm going to curse here. THAT.IS.BULLSHIT!
Most of your Youtube subs are not seeing your content. They are seeing 'highlights', which are determined by some stupid algorithm. I don't know what that stupid algorithm is using as criteria, but I have all three of my Partner channels subscribed to one another and I do not always see my latest videos appear. That should tell you something.
If I didn't have a Facebook Fan Page I would have no views. The very first thing I do is plug my video into my Facebook Fan Page and the first people I see comment on the video are people who belong to my Facebook Fan page. I am hardly an expert here but I think I know enough to say that if you don't have a Facebook Fan page and want to be successful on Youtube, then you are not trying hard enough. There is no excuse to not have one, they are completely free and easy to manage.
However, even Facebook implemented 'highlights' filters to pages, so not even that is sacred anymore. And just like Youtube it does NOT save your settings.
Facebook isn't only limited to your Fan Page though; you can form super secret groups with all the members of your network. If you want a video promoted, post it into the group so all the other members can retweet / favorite / whatever the video. Facebook groups make it EASY to find the content you want others in your network to promote, because trying to keep tabs on everyone's subscription feed on Youtube is an enormous waste of time given how much content is posted these days (and the new 'highlights' filter nonsense).
Another thing to consider is that if you help build up someone who doesn't have a lot of views you are ultimately helping create a new audience for your own work.
Does that sound weird? Let me explain.
Let's suppose I have 500 of my subscribers become followers of Wootstick's channel. Of those 500, about 50 of them actually share all of Wootstick's videos on their Facebook pages. Of those 50 about 10 more people check out Wootstick's page and subscribe. A handful of them actually share some of Wootstick's videos on a big forum like one at The Escapist, bringing Wootstick several hundred more subscribers.
All these new subscribers from The Escapist who came to look at Wootstick's videos probably have never heard of my content before-- but they will as Wootstick plugs my video in his Youtube, Twitter and Facebook feeds.
So there is actually a lot of benefit to people with larger fanbases to help small channels grow. A lot of people just get tunnel vision and want to go the quick and easy route of getting someone like egoraptor to pimp their stuff constantly.
Now you might say to yourself, "You don't have a lot of views. Why are you telling me to do this? How do you know for sure it will work?"
The answer is simple: I don't know for sure it will work. It hasn't so far. I'm simply looking at what the top Youtube Partners are doing and noticing that it is working well for them, since they often get hundreds of thousands of views more than the number of people subscribed to their channels
However, my network is also very small. My new website is the hub for my network and as of this writing the new website has existed for a whopping month. And I have only recruited a few individuals into my network because I'm being selective. I'm recruiting featured contributors who have been making videos for awhile, who have been doing it on a somewhat religious basis, and that I believe will mesh well with the other contributors in the network.
So we haven't had much time to see results yet, but I am confident that view counts will increase for all members in the coming months, so long as everyone is committed to the cause.
What I do know for sure is that this is one strategy I have not tried yet and I think it is going to be the one that is most effective.
Do you have any experience trying this networking thing out on Youtube? Leave a comment and let me know!
And Google Search doesn't display many Youtube videos anymore, instead just a handful of high traffic ones it has deemed "relevant".
If you want your Youtube videos to be discovered by people using search engines you need to embed your videos into blogs and make those blogs filled with content rich keywords.
Here is an example of one of my blogs, my RPG Video Reviews blog on Tumblr. A quick look will show you that I also include a good portion of the video scripts in my blog article so that search engines will pick up on the blog.
Another thing I do is use websites like Squidoo to create a "farm" of articles with my videos embedded into them. Because sites like Squidoo have very high PageRanks, search engines like Google Search will occasionally display your articles and introduce people to your video content in that way.
These two pieces of advice-- networking with other Partners and embedding your videos into blogs-- are the only two things which have brought me any real results. Every other tactic I've tried has not been so successful.