Most of my blog articles are focused on finding places online to drive traffic back to your Youtube videos, and many of these places are sites you can add AdSense code to, like tumblr and Blogger. However, AdSense earnings from blogs generally pay less than what we'd earn from Youtube videos.
I came across this great blog article that explains why website earnings from AdSense are often low, and what you can do to increase the earnings. There is a lot of factors involved, key among them is how many pages of content your website has and how many page impressions it averages in a day. These types of sites are considered by Adsense to be "high quality sites" and more expensive ads get placed on them.
I also found this blog article that talks about how AdSense will actually punish advertisers for placing ads on any websites it deems "low quality". This means AdSense doesn't differentiate much between whether my ads are on this blog or on my RPG videogame & wiki database, www.rpgfanatic.net/ ; if this blog has worse traffic than my RPG Fanatics website, then RPG Fanatics will have lower paying ads shown on it, too.
The phrase "Content is king" is thrown around a lot, but in this case it really does apply. If you want to make more money off AdSense for websites then you need to make consistent content for your websites, and a lot of it.
Posts
All Comments
Monday, June 11, 2012
Sunday, June 10, 2012
Google's Official List of all the Cosmic Panda changes to Google Search
They posted this awhile back but I thought it was worth directing people to this blog article where Google engineer Matt Cutts lists all the Cosmic Panda changes made to Google Search.
The post is relevant to Google Search but I wouldn't doubt if some of these algorithms were also applied to Youtube's Search functions.
I also came across this blog article that talks about how to adapt to the changes. It's directed at websites but since most of us need to rely on website traffic to obtain views to our videos, it's worth checking out.
The post is relevant to Google Search but I wouldn't doubt if some of these algorithms were also applied to Youtube's Search functions.
I also came across this blog article that talks about how to adapt to the changes. It's directed at websites but since most of us need to rely on website traffic to obtain views to our videos, it's worth checking out.
Hosting events to promote your Youtube Partner channel
The other day I wrote about some offline promotion efforts I was attempting to do, but I forgot to mention one of them.
If you attend conventions (especially anime conventions) you'll often see famous Youtubers make guest appearances and host panels talking about something (usually Q & A sessions about their work, but sometimes about other things like Japanese tea ceremonies or their love of Power Rangers).
There is really no reason why you need to be famous to host a panel at a convention; many conventions have a page for people to submit requests to host panels, and if there is space and time available the conventions will allow you to do so. I've hosted three panels, among which was a Mizuumicon panel about videogame collecting which I co-hosted with my good friend 8-Bit Eric.
But you don't have to wait for a convention to roll around to host an event. You can also work with local businesses to host events at their locations. Book authors have been doing events like book signings and readings for years, so why shouldn't Youtube Partners do the same?
Here is an example of an event I'm currently putting together, which I feel will help raise awareness of my Youtube Partner channel,
At Ooples Anime Apparel in San Antonio, Texas they have a back room with a projector. They also have a lot of people who enjoy playing retro games on it. So I came up with the idea to host an event every Monday that would cater to that crowd, since many of the games I review are older titles.
I believe that making the event a regular thing (rather than once a year at a convention) will lead to not just the event becoming more popular, but also allow me to build a more solid fanbase in the area I live; people will have actually met me in person and have a more personal relationship with me.
Then, when I do events at local conventions like San Japan and Mizuumicon more people will show up and bring their friends when I talk specifically about my channel.
I realize there are many different types of Youtube Partner channels out there, so something like hosting a game event may not be exactly what you should do. But there has got to be some kind of event you can host at a local business, and by doing so you might build a more solid fanbase in your area.
If you attend conventions (especially anime conventions) you'll often see famous Youtubers make guest appearances and host panels talking about something (usually Q & A sessions about their work, but sometimes about other things like Japanese tea ceremonies or their love of Power Rangers).
There is really no reason why you need to be famous to host a panel at a convention; many conventions have a page for people to submit requests to host panels, and if there is space and time available the conventions will allow you to do so. I've hosted three panels, among which was a Mizuumicon panel about videogame collecting which I co-hosted with my good friend 8-Bit Eric.
But you don't have to wait for a convention to roll around to host an event. You can also work with local businesses to host events at their locations. Book authors have been doing events like book signings and readings for years, so why shouldn't Youtube Partners do the same?
Here is an example of an event I'm currently putting together, which I feel will help raise awareness of my Youtube Partner channel,
At Ooples Anime Apparel in San Antonio, Texas they have a back room with a projector. They also have a lot of people who enjoy playing retro games on it. So I came up with the idea to host an event every Monday that would cater to that crowd, since many of the games I review are older titles.
I believe that making the event a regular thing (rather than once a year at a convention) will lead to not just the event becoming more popular, but also allow me to build a more solid fanbase in the area I live; people will have actually met me in person and have a more personal relationship with me.
Then, when I do events at local conventions like San Japan and Mizuumicon more people will show up and bring their friends when I talk specifically about my channel.
I realize there are many different types of Youtube Partner channels out there, so something like hosting a game event may not be exactly what you should do. But there has got to be some kind of event you can host at a local business, and by doing so you might build a more solid fanbase in your area.
Friday, June 8, 2012
Off-line Promotion Ideas For Youtube Partner Channels
The majority of my marketing efforts have focused on attracting traffic from people who are somewhere on the internet. I'll admit I've had a lot of tunnel vision in this area, and it's something I'm trying to change. It's very easy to forget that even though a Youtube channel is on the internet your traffic doesn't necessarily need to come from people using the internet; they just need access to it.
Recently I've gotten back into the coin-op vending market. When I first got out of the Army I bought and re-sold arcade machine cabinets, but I got out of the business because I moved around the country too much. Because I now own a house and have ample storage space for spare units, this time around I'm buying up machines to place at key locations. I've started out with a crane machine and two candy machines.
I've gotten into this business not just to make additional passive income, but also as part of a larger scheme to market my RPG Fanatic Videogame Reviews Youtube channel.
I'll use my crane machine as an example of what I'm talking about,
On the side of my crane machine is a flyer advertising my RPG Fanatics video game wiki and gamer community website. There is also a QR code on the flyer that will take someone scanning with their cellphone directly to my Seiken Densetsu 3 (Secret of Mana 2) Video Review on Youtube, which I consider to be one of my best videos.
Many people forget that vending machines like this can also be prime advertising space, because to operate them correctly you need to place them in high traffic areas like shopping malls or stores that receive a lot of walk-ins or regular customers. My crane machine is currently sitting inside a San Antonio, Texas anime store called Ooples Apparel. This store is a great location because many of the customers also play videogames.
In fact....
....I arranged a deal with the owner of Ooples to rent out a significant portion of my personal videogame collection (over 200 games) to his customers. For 50c a day they can borrow one of my games, for a wide range of consoles. I even brought in some of my spare consoles so they can play the games inside the store at a rate of $1 per hour.
And posted above the games available for rent is another one of my flyers.
These are just some of the wild ideas I have came up with for promoting my Youtube Partner channel off-line. The other ideas I'm not in a financial position to attempt just yet, but I would like to try making a print version of my channel, using the scripts I wrote for my game reviews and essays as featured articles in the magazine, with a QR code that links a reader to the video version of that article. That may be the next off-line promotion idea I try out.
In the meantime I plan to purchase more vending units (I currently have one crane machine and two candy machines) and create a sticker for all my game cases that has a QR code going to one of my Youtube videos. That way when people take the games home they are further tempted to check out one of my videos-- and so is any friend or family member who they play the game with.
Do you have any off-line promotion ideas you've tried, shared or heard about? Please let me know about them in the comment section, I've loved to hear them!
Follow Carey on Google+
Recently I've gotten back into the coin-op vending market. When I first got out of the Army I bought and re-sold arcade machine cabinets, but I got out of the business because I moved around the country too much. Because I now own a house and have ample storage space for spare units, this time around I'm buying up machines to place at key locations. I've started out with a crane machine and two candy machines.
I've gotten into this business not just to make additional passive income, but also as part of a larger scheme to market my RPG Fanatic Videogame Reviews Youtube channel.
I'll use my crane machine as an example of what I'm talking about,
On the side of my crane machine is a flyer advertising my RPG Fanatics video game wiki and gamer community website. There is also a QR code on the flyer that will take someone scanning with their cellphone directly to my Seiken Densetsu 3 (Secret of Mana 2) Video Review on Youtube, which I consider to be one of my best videos.
Many people forget that vending machines like this can also be prime advertising space, because to operate them correctly you need to place them in high traffic areas like shopping malls or stores that receive a lot of walk-ins or regular customers. My crane machine is currently sitting inside a San Antonio, Texas anime store called Ooples Apparel. This store is a great location because many of the customers also play videogames.
In fact....
....I arranged a deal with the owner of Ooples to rent out a significant portion of my personal videogame collection (over 200 games) to his customers. For 50c a day they can borrow one of my games, for a wide range of consoles. I even brought in some of my spare consoles so they can play the games inside the store at a rate of $1 per hour.
And posted above the games available for rent is another one of my flyers.
These are just some of the wild ideas I have came up with for promoting my Youtube Partner channel off-line. The other ideas I'm not in a financial position to attempt just yet, but I would like to try making a print version of my channel, using the scripts I wrote for my game reviews and essays as featured articles in the magazine, with a QR code that links a reader to the video version of that article. That may be the next off-line promotion idea I try out.
In the meantime I plan to purchase more vending units (I currently have one crane machine and two candy machines) and create a sticker for all my game cases that has a QR code going to one of my Youtube videos. That way when people take the games home they are further tempted to check out one of my videos-- and so is any friend or family member who they play the game with.
Do you have any off-line promotion ideas you've tried, shared or heard about? Please let me know about them in the comment section, I've loved to hear them!
Follow Carey on Google+
Sunday, June 3, 2012
Facebook Fan Pages Now Show Your Reach
Facebook Fan Pages have been slightly updated to display a meter I think is pretty cool. You can now see how many of the people who follow your page looked at your Facebook update, and you also can see how many people they shared it with.
Here is a screenshot from The RPG Fanatic Facebook Fan Page that shows how snazzy it is!
Here is a screenshot from The RPG Fanatic Facebook Fan Page that shows how snazzy it is!
Subscribe to:
Posts (Atom)